The brief was to make juice packages to a vintage Estonian brand Spuhl-Rotalia, that was once a major fruit orchard in 20th-century Estonia. I chose ornamental-lettering as the visual style, to highlight the brand’s vintage essence.

I used AI as an ideation tool for the fruit illustrations, then refined them in Photoshop to achieve visual consistency. This allowed me to concentrate creative energy on the typographic and ornamental system.