Visual Identity for a renovation company
Client:
Scope:
Industry:
Year:
Remont ja Viimistlus
Logo, visual identity, brand guidelines
Renovation
2024
Remont ja Viimistlus provides high-quality renovation services. The challenge was that Estonia’s renovation market is highly competitive, with many providers focusing on low-cost solutions that do not always deliver lasting quality.
Remont ja Viimistlus offers higher than average price services, and a higher standard work. But, they were lacking a proper visual identity that would gain the potential buyers’ initial trust.
CLIENT: Remont ja Viimistlus
SCOPE: Logo, visual identity, brand guidelines
INDUSTRY: Renovation
YEAR: 2024
Remont ja Viimistlus provides high-quality renovation services. The challenge was that Estonia’s renovation market is highly competitive, with many providers focusing on low-cost solutions that do not always deliver lasting quality.
Remont ja Viimistlus offers higher than average price services, and a higher standard work. But, they were lacking a proper visual identity that would gain the potential buyers’ initial trust.
To highlight the higher standard renovation work, the decision was to build the visual identity around the idea of craftsmanship. The identity incorporates elements that evoke a sense of work in progress.
As of imagery, the brand uses professional photography – mainly of completed renovation projects. The mix of craftsmanship and beautiful imagery communicates the brand’s essence – high quality renovation services.
Short, inspiring headlines are paired with images of beautifully renovated interiors. The intention with the visuals is to be clear and simple, not presenting too many details that would overwhelm the viewer.
