Website for a craftsman & tailor
Client:
Scope:
Industry:
Year:
Diana Piirsalu
Web design & development (WordPress)
Craft & Handmade
2025
Diana is a tailor and craftswoman who creates clothing, jewelry, and natural cosmetics, while also offering workshops and therapeutic sessions. For years, she had shared her work mainly through personal networks and always maintained a full schedule. People often asked her if she had a website where they could see everything she offers in one place.
Well, I’ve got good news – here it is: https://dianapiirsalu.eu/esileht/
CLIENT: Diana Piirsalu
SCOPE: Web design & development
INDUSTRY: Craft & Handmade
YEAR: 2025
Diana is a tailor and craftswoman who creates clothing, jewelry, and natural cosmetics, while also offering workshops and therapeutic sessions. For years, she had shared her work mainly through personal networks and always maintained a full schedule. People often asked her if she had a website where they could see everything she offers in one place.
Well, I’ve got good news – here it is: https://dianapiirsalu.eu/esileht/
We had a common vision for the visual tone – white, spacious, and calm. Although the website holds different products and services, the overall mood had to stay clear and spacious. We intentionally tried to avoid the page of becoming busy and overwhelming.
We organised a photoshoot to get a consistent imagery style that would fit the page’s spacious tonality. I chose a color palette that suits for an organic and hand-made feel.
The main challenge was structuring the content. Her offerings included cosmetics, jewelry, clothing workshops, and therapy sessions, so the website needed to organize these clearly without overwhelming visitors with too many categories.
I structured the website into four main sections and designed a clear, intuitive navigation system.
Because Diana’s products are made entirely from natural ingredients, she can’t keep large batches in stock — the items only last a few months. This means every order placed through the website is a custom request. Since customers can also choose certain ingredients themselves, I designed a dedicated order form that lets them specify their preferences and submit an inquiry.
The same applies to her clothing pieces, which are also made exclusively to order. Pricing depends on the customer’s final choices, so I created a separate custom order form for apparel as well.
