Logo, team emblem ┃2025
Roundy is an Estonian brand, selling Spikeball (roundnet) equipment.
Roundnet Tallinn is its associated sports team, and organizes
roundnet trainings in Tallinn, Estonia.
The emblem is inspired of Harry Potter’s Golden snitch,
which also resembles the roundnet ball.
As the background, we have the roundnet field.
The intention was to be playful and friendly.
The name “Roundy” comes from the association with the sport.
Inspired by the sport’s circular court, the logo features a
stylized “R” enclosed in a round shape, that symbolizes
both the brand name and the essence of roundnet.
The initial sketching is always the most exciting. The goal is to to as many variations as possible.
Once we found a suitable style, I began refining it.
Although we had a final version, I created a few variations for comparison, which confirmed the strength of the chosen logo
The client originally suggested coral pink as the primary color, but we decided that yellow would be more fitting, as it is strongly connected to roundnet. Since both Spikeball and our main competitor, Kollane Pall, also use yellow, we carefully selected a distinct warm-yellow shade that avoids direct overlap.
We kept the coral pink as an accent color, to have a separating element from the competitors.
The client originally suggested coral pink as the primary color, but we decided that yellow would be more fitting, as it is strongly connected to roundnet. Since both Spikeball and our main competitor, Kollane Pall, also use yellow, we carefully selected a distinct warm-yellow shade that avoids direct overlap.
We kept the coral pink as an accent color, to have a separating element from the competitors.
