Kert Väljak

In-house design in a museum

Employer:

Scope:

Industry:

Year:

PoCo – Pop & Contemporary Art Museum

Content creation, promotional materials

Museum

2023

In 2023, I joined a newly opened pop art museum in Tallinn as an in-house designer. Working with the existing visual identity, I had to develop creative ways to experiment with it, since there were few established design examples.

My worked involved building Instagram presence, designing promotional materials, and educational tools for children. I learned the challenges of Social Media management, by constantly generating ideas, keeping it engaging while staying consistent with daily posting.

EMPLOYER: PoCo – Pop & Contemporary Art Museum

SCOPE: Content creation, promotional materials

INDUSTRY: Museum

YEAR: 2023

In 2023, I joined a newly opened pop art museum in Tallinn as an in-house designer. Working with the existing visual identity, I had to develop creative ways to experiment with it, since there were few established design examples.

My worked involved building Instagram presence, designing promotional materials, and educational tools for children. I learned the challenges of Social Media management, by constantly generating ideas, keeping it engaging while staying consistent with daily posting.

Videos

Since PoCo was the first pop art museum in Estonia, it took the direction of educating people about pop art and artists.

I made short-form videos of different artists, both global and local. Videos were also made for advertising, and showing the museum in an interesting way to attract visitors. 

Promotional materials
Educational materials for children
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