What brought me to Graphic Design?

Before moving into the creative field, I worked in sales, which taught me good lessons about business and communication.

However, I’ve always had a thing for making visuals. I just can’t help it. It used to  be a hobby, but eventually led me to discover Graphic Design.

My approach

Today, I understand that graphic design is much more than just producing stunning visuals – I see it as communicating an idea, putting it forth in a way that clicks with the target audience.

At the same time, I believe that even seemingly small visual details can influence how a message is being understood and felt. That’s why I am also willing to put in the extra effort into subtle details. 

What’s also important is to have fun with it. Even (or especially) when the challenge is serious, having a light-hearted approach helps the creativity to flow.

Journey

Bachelor’s Degree in Visual Communications

I studied in Estonian Academy of Arts (2021-2025) where we
learned under the guidence of some Estonia’s best designers. 

Job experience

I have experience working in design and marketing agencies,
and as an in-house designer. 

Freelancing

Freelancing has taught me to manage the design process,
being involved from start to finish. 

What brought me to Graphic Design?

Before moving into the creative field, I worked in sales, which taught me good lessons about business and communication.

However, I’ve always had a thing for making visuals. I just can’t help it. It used to  be a hobby, but eventually led me to discover Graphic Design.

How I approach it?

Today, I understand that graphic design is much more than just producing stunning visuals – 
I see it as communicating an idea, putting it forth in a way that resonates with the target audience.

That said, I believe that even seemingly small visual details can influence how a message is being understood and felt. That’s why I am also willing to put in the
extra effort into subtle details.

What’s also important is to have fun with it. Even (or especially) when the challenge is serious, having a light-hearted approach helps the creativity to flow.

Experience

Bachelor’s Degree in Visual Communications

I studied in Estonian Academy of Arts (2021-2025) where we learned under the guidence of some Estonia’s best designers. 

Job experience

I have experience working in design and marketing agencies,
and as an in-house designer. 

Freelancing

Freelancing has taught me to manage the design process,
being involved from start to finish. 

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